You Can Have Web 2.0 Success Using Blogs

The rise and rise of blogging as part of the web 2.0 phenomenon has taken the Internet by storm. Savvy web marketers are now using blogs as an additional weapon to generate leads, add credibility and improve their search engine rankings. Here are six reasons why you should consider blogging.
Blogging is great fun! Yes, blogging can be great fun. Just open you posting window and go for it without the restrictions of corporate style guides and other impediments to creativity. Got something to say? Just say it. The other fun aspect of blogging is that people can post comments about your blog posts. You posts plus reader comments all become valuable food for the search engines.
Blogging is dirt cheap. The most powerful blogging systems are free. Wordpress seems to be the blogging standard and now comes standard with

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many cheap web hosting packages. For less than $100 per year anyone can get their own domain with blogging included.

I wouldn't use one of the free blogging services unless you are really desperate. You can't be sure if they will always remain free and your posts will be building up someone else' asset rather than your own.
Blogging is fast and easy. If you can use notepad you can blog. The user interface is very intuitive and allows you to add and edit, text, pictures, videos, whatever you want. Want to change the look and layout of your blog? There's literally hundreds of themes available that take less than a minute to upload and install.
Blogging gives you products and services personality. People like to do business with people they like. By blogging you show your target market that there is a real person behind the company you

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represent. By reading you blog posts thet get an idea of what you're all about - warts and all. The personal aspect of blogging is one of it's most powerful characteristics.
Your blog becomes another Internet asset. Some blog sites get thousands and thousands of readers each day. This traffic can be converted to hard, cold cash through Google Adsense advertising, affiliate programs and straight advertising space sale. Once you blog increases it's Google PageRank, you also get the benefit of linking out from your blog site to other web sites you want to promote.
Search engines just love blogs. It is said in many SEO forums that Google staff are great bloggers and subsequently Google spiders and indexes blogs more frequently that normal web sites. This may just be a rumour, but I have found it to be true in my case. If you blog every

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day there's a good chance Google and the other major search engines will spider your blog every day looking for that new content.
Convinced? Give blogging a try. There's stacks of free resources listed in article directories like this one that will help you get into blogging.

John Hacking is Marketing Manager for a Brisbane web site design company and Product Manager for a Brisbane SEO firm. He has just started an Australian SEO blog.

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How You Can Make More Money With Web Content And Copy

Websites all contain some form of Web copy and/or Web content. That Web copy and content can help you to earn money on its own, or can help you earn more money than you're currently making online. There are differences between Web copy and Web content, and you need to know what those differences are.

Web content is a way to keep your readers entertained and/or informed. Web content usually takes the form of articles. Some sites also include audio files in their content, as well as videos and photos. Web content often is what an online business uses to attract visitors to the site, even if indirectly.

Web copy - Web copy generally refers to text on a website that is either trying to get a response out of the reader or visitor, or that works to forward the company's message in

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some way. Web copy can be used to get the reader to buy items, to accept a newsletter, or to click on specific links. Copy also includes things such as a company / site slogan, and internal / company pages on a website (about us, contact, media kit contents, etc.), which goes towards portraying an image that you want to convey to visitors.

How does Web copy and content help you to make money? Here's how you do it:

Web content- lots of sites use their content alone to make money. There are plenty of large and small sites that use their content to bring in money- larger ones are content networks, such as About.com. The Web content is there to bring readers in, but the webmaster has to put advertisements on the site or to charge a fee for membership to the site in order to make money. To use Web content

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to make more money, there are a few things you need to do:

1. Use the highest quality Web content available. High quality content will bring in more readers, is sometimes well suited for SEO purposes, and will earn you high-quality back links, which in turn brings better traffic, better search engine rankings, and more earnings.

2. Keep publishing the content. New Web content will bring in more readers, as they return again and again to see the new items. More web traffic means more money. While ideally you should publish Web content both regularly and frequently, even if you can only publish once per week or once per month, schedule updates as regularly as possible.

3. Your content should be something that will attract new readers. Research topics and keywords by using Wordtracker or Overture and find out what is currently popular. Instead of concentrating on keyword stuffing, get content that appeals to

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your readers. A lot of searches for one specific topic can mean that there is an existing need for more information on that topic. The number of results given for any keyword is just as important as the number of times it's searched- many of those niches are already overfilled.

Web copy - Web copyrighting is usually reserved for making sales or bringing people back to the site. E-book sellers use Web copy to sell their items, often using different colored fonts, lots of subheadings and testimonials to persuade the readers.

The Web copy used to sell an item doesn't have to be that flashy. All order pages have copy that is meant to persuade and to get an immediate purchase of the items, and perhaps even more items as well. Some Web copy relies on guarantees to persuade readers to buy the item right then without worrying the outcome.

There are strong psychological

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underpinnings in good Web copy, getting people to act a certain way and with a certain outcome. Hiring a professional copywriter (or even studying copywriting yourself before developing your website or online business) can easily lead to higher conversions from website visitors to buyers, earning you more money online in the process.

Ryan Richardo is a writer for InternetBusinessAnswers.com Internet Business Answers offers free answers to questions you have about making money online with your own internet business

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