How to Podcast? An Introduction to Podcasting

Podcasting is the newest craze on the internet and it continues to expand on a daily basis. Former MTV host Adam Curry and software developer Dave Winer are credited with developing podcasting. Curry wrote a program called iPodder which allowed him to automatically download internet radio broadcasts to his iPod and Winer was instrumental in promoting RSS. (Really Simple Syndication).

What is RSS? RSS allows people the ability to subscribe to their favorite blog or podcast and the information can be automatically downloaded to their computer. Subsequently, Curry and Winer devised a way to send audio files through RSS feeds.

The term Podcasting comes from iPod and Broadcasting. However, you dont need an iPod in order to record or listen to a podcast. Anyone with a computer or mp3 player can listen to

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a podcast.

From radio talk show hosts Al Franken to Rush Limbaugh, traditional radio is embracing podcasting. In addition, talk show host Sean Hannity and NPR (National Public Radio) are offering their shows in the form of a podcast.

Television is also welcoming podcasting. ABC News, CBS 60 Minutes, TV Guide and Ebert/Roeper Movie Reviews are all available through podcasts.

What is Podcasting? Podcasting is an audio file that you create on your computer and then upload it to the internet so other people can hear it. All you need is a computer, microphone and voice-editing program.

Anyone can podcast. It is perfect for women, men, students, work-at-home-Moms and seniors. If you have something to say, podcasting is a great way to accomplish this goal.

Do you have a favorite hobby that you would like to share with others? Are you

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a business owner who would like to increase customers? Have you ever dreamed of being your own talk show host or disc jockey? With podcasting, all of the above things are possible.

You could have your very own podcast up and running today.

What do you need?

1. A Microphone

You will need a microphone for your computer so that you can record your show. You can purchase a decent microphone at any computer store or Radio Shack. (http://www.radioshack.com).

2. A Voice-Editing Program

Voice-editing programs allow you to record and edit your show. There are two free programs on the internet that you can use.
(a) Wavepad: (http://www.nch.com.au/wavepad)
(b) Audacity: (http://audacity.sourceforge.net)

3. Upload Show to Website or Hosting Company

After your show is recorded, you will need to upload it to the internet. You can either

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put it on your website or you can use one of the many hosting companies. Podblaze.com (http://www.podblaze.com) is one company where you can host your podcast.

As you can see, podcasting is very easy to start. We are at the beginning of this roller coaster ride that will hit astronomical proportions as time goes on.

The only way to decide if podcasting is for you is to start. Take the first step and see how you like it.

About the Author: Patrick Curran is a professional disc jockey that has worked at both FM and AM stations. He shares his knowledge and expertise so that anyone can produce a professional podcast that equals the quality of shows that you hear on your favorite radio station. Please visit: http://www.radiosecretsforpodcasting.com

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10 Sizzling Tips For Affiliates

1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience.

2. Test and track your ads and promotions for your affiliate programs.

Tracking and testing your ads will show you exactly which ads, promotions and affiliate programs pay off the most for you and are excellent choices for you to continue to promote.

3. Publish an ezine.

Your ezine will give you a powerful way to promote your affiliate programs to your subscribers.

Choose affiliate programs that relate to the content of your ezine and that make it worth your while to promote them.

4. Promote your affiliate programs by recommending their products.

You could recommend your affiliate programs to your ezine subscribers in your publisher's note or you could create a recommended resources section where you promote your affiliate programs in every issue.

You could also recommend your affiliate programs to your

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visitors by creating a recommended affiliate programs section where you list your favorite affiliate programs along with descriptions of their products or services.

In addition, you could create a best affiliate programs section that helps you build up your second tier by listing the affiliate programs that have paid off the most for you.

5. Write product reviews where you detail the benefits you like about your affiliate program's product.

Make your product reviews honest and hype f~ree and post them on your site along with your other articles.

6. Write your own ads for your affiliate program.

A good way to create your ads is to look at the ad copy on the site of the business you want to promote and also ads they provide for their affiliates to use, and use their unique selling proposition or USP to write your ads.

Their unique selling proposition is a unique benefit that they promote in their ad copy that

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their competitors don't stress or offer to their visitors.

It could be that their product saves lots of time, is easy to understand, that their product is a complete answer to a problem, or it could involve their price.

Some businesses develop more than one USP so you'll be able to choose the one that you think works best in getting more targeted visitors to their site.

7. Try out the support of the companies you want to promote by asking questions.

This will help you to find out how long it takes them to respond to emails (if they respond to emails) and how professional they are.

8. Create freebies that promote your affiliate programs.

You could offer your visitors a f~ree email course, an ebook filled with your tips or articles or an ebook that provides your visitors with places to promote their businesses.

When creating freebies for an affiliate program that is 2 tier, increase your profits by

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letting your affiliates in your second tier use your freebies as a promotional item.

9. Create a directory.

Your directory could be an article, ezine, ebook or affiliate program directory.

List your own resources within your directory to increase your commissions. For example, you could add your own affiliate programs to your affiliate programs directory or your ebooks to your ebook directory.

Add a what's new section to your directory to garner more repeat traffic from your visitors.

You could also provide a tutorial on the subject of your directory, or add things to your directory that your visitors can use on a regular basis to get more repeat traffic.

10. Run ezine ads for your affiliate programs.

You could purchase sponsor, feature, classified or solo ads for your affiliate program.

Choose ezines with subscribers targeted to be interested in the products of the business you want to promote.

Run your ads for multiple issues in a row when possible to maximize the

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profit you get from your ads.

You can also run f~ree ads in ezines as many ezines offer
f~ree advertising on a weekly, monthly or per issue basis to
get more new subscriptions.

Running f~ree ads can help you find out which ads work best,
and which ezines are most responsive before you purchase
ezine advertising.

Article by writer, Ken Hill. Get more marketing tips by
joining Ken's Top Notch Marketing Ezine at:
http://www.netpromarketer.com/

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