Building an Online Store

It's nice to be able to walk into a store and buy exactly what you want, when you want. However, with some products that isn't always the case. Specialty items like gourmet foods, regional delights, and organic health and beauty aids might not always be readily available at your local grocer. Those handmade crafts and dolls you admired on a recent trip to the country, too, more likely not be found at Wal-Mart. So what do you do? If you want more, you go to the Internet to find it.

More and more, businesses turn to the Internet as a means of increasing customer base and global brand awareness. Consumers, too, turn to major shopping portals and smaller, specialized stores for unique items and gifts. If you have something to sell, but don't have it in your budget to distribute through major department stores, an online boutique and shopping cart provides an affordable solution.

If

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and when you do decide to set up an online business, you want to be certain you have all the proper elements needed to succeed. As you shop for a designer or web hosting, take care to note the following essentials for your store:

Custom Storefront Design - If you have an existing color scheme and branding for your retail business, make sure a designer can integrate your logos seamlessly into an attractive storefront template. Logos and graphics should also be updated to celebrate your store's emergence as a virtual storefront, satisfying regular customers and drawing in new ones.

Your front page is also your big sell page, what attracts buyers to the product. Highlight what you sell with crisp photos and detailed description, making point of sale links easy to find.

Search and Structure - Your store should offers categories and subcategories for products, allowing you to set products to multiple categories and increase their visibility. Look for

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shopping cart software that will allow you to automatically create category pages with ease, and give customers search functions to find what they want without having to browse extensively. Side navigation menus offer the user easy access to your entire inventory, so be sure to offer them.

Individual Inventory Pages - Showcase each item in stock with its own web page. Offer an extended image gallery for displaying color and size options, and allow customers to submit reviews. Individual pages may also allow for sections to display similar items for products that come in a set, so you are continuously selling to your customers. Look for a shopping cart software that allows for "smart URL" functionality, too; unlike other online carts where the item URL is an endless string of jumbles and suffixes, each item in your store gets a unique URL for easy off-site linking. Great for affiliates!

Discounts, Gift Certificates, Coupons - Just one click of

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the mouse allows business owners to set closeout prices on any item in their stores. Find a program that lets you set special promotional codes for newsletter subscribers, offer buy one, get one free incentives, sell gift certificates and accept coupons online.

Customer Database - Keep track of customers. Use a software that records information on all customers, so you can create opt-in newsletters and direct mail promotions. Offer incentive coupons and sales for returning customers with ease.

Affiliate Programs - Turn customers into salespeople by offering an affiliate program through your online store! Affiliate marketing counts for a large number of Internet retail sales; website owners act as third-party e-tailers and receive commissions for every sale made through their own sites (Amazon.com Associates is an excellent example). With the right software, you can customize your own affiliate program and allow other webmasters to sell your products for you. You pay a small percentage per sale, and in

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return your brand visibility and link popularity explodes!

To be a good salesman, you must first be a good shopper. Find the proper software to meet your e-commerce needs - user-friendly and functional, and compatible over many browsers - to help your online business succeed.

Kathryn Lively is a freelance writer and SEO consultant who works for CINIVA Systems, a provider of e-commerce solutions for businesses. She also lends her e-commerce skills to FlowCushion, the ergonomic seat cushion for travel, and AcaiGogo, an acai drink mix company.

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10 Sizzling Tips For Affiliates

1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience.

2. Test and track your ads and promotions for your affiliate programs.

Tracking and testing your ads will show you exactly which ads, promotions and affiliate programs pay off the most for you and are excellent choices for you to continue to promote.

3. Publish an ezine.

Your ezine will give you a powerful way to promote your affiliate programs to your subscribers.

Choose affiliate programs that relate to the content of your ezine and that make it worth your while to promote them.

4. Promote your affiliate programs by recommending their products.

You could recommend your affiliate programs to your ezine subscribers in your publisher's note or you could create a recommended resources section where you promote your affiliate programs in every issue.

You could also recommend

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your affiliate programs to your visitors by creating a recommended affiliate programs section where you list your favorite affiliate programs along with descriptions of their products or services.

In addition, you could create a best affiliate programs section that helps you build up your second tier by listing the affiliate programs that have paid off the most for you.

5. Write product reviews where you detail the benefits you like about your affiliate program's product.

Make your product reviews honest and hype f~ree and post them on your site along with your other articles.

6. Write your own ads for your affiliate program.

A good way to create your ads is to look at the ad copy on the site of the business you want to promote and also ads they provide for their affiliates to use, and use their unique selling proposition or USP to write your ads.

Their unique selling proposition is a

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unique benefit that they promote in their ad copy that their competitors don't stress or offer to their visitors.

It could be that their product saves lots of time, is easy to understand, that their product is a complete answer to a problem, or it could involve their price.

Some businesses develop more than one USP so you'll be able to choose the one that you think works best in getting more targeted visitors to their site.

7. Try out the support of the companies you want to promote by asking questions.

This will help you to find out how long it takes them to respond to emails (if they respond to emails) and how professional they are.

8. Create freebies that promote your affiliate programs.

You could offer your visitors a f~ree email course, an ebook filled with your tips or articles or an ebook that provides your visitors with places to promote their

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businesses.

When creating freebies for an affiliate program that is 2 tier, increase your profits by letting your affiliates in your second tier use your freebies as a promotional item.

9. Create a directory.

Your directory could be an article, ezine, ebook or affiliate program directory.

List your own resources within your directory to increase your commissions. For example, you could add your own affiliate programs to your affiliate programs directory or your ebooks to your ebook directory.

Add a what's new section to your directory to garner more repeat traffic from your visitors.

You could also provide a tutorial on the subject of your directory, or add things to your directory that your visitors can use on a regular basis to get more repeat traffic.

10. Run ezine ads for your affiliate programs.

You could purchase sponsor, feature, classified or solo ads for your affiliate program.

Choose ezines with subscribers targeted to be interested in the products

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of the business you want to promote.

Run your ads for multiple issues in a row when possible to maximize the profit you get from your ads.

You can also run f~ree ads in ezines as many ezines offer
f~ree advertising on a weekly, monthly or per issue basis to
get more new subscriptions.

Running f~ree ads can help you find out which ads work best,
and which ezines are most responsive before you purchase
ezine advertising.

Article by writer, Ken Hill. Get more marketing tips by
joining Ken's Top Notch Marketing Ezine at:
http://www.netpromarketer.com/

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